Search vs Structure
Search is the religion on the Internet today, with Google as its high-priest. And the story has become so convincing that IT executives in companies start to believe that we can do the same inside the walls of a company. Earlier I already wrote about a Google pilot (the Power of Search) and then I already noted that Google has some advantages, but definitely not all the answers. So before we take the plunge towards relying everything on Search we need to step back a little and think. We could make the same mistake as we did when we moved to desktop computing (which was a recipe for anarchy in terms of information management).Funny enough the other hype - around master reference data management - is at the other extreme end of the scale. This is where we try to set up the taxonomies of the company. So it could be that the answer is in the middle: We should do 'Search' - it helps if all information is indexed and easily available ... and we should see what we can do to define some key master reference data objects, because this will provide a mechanism to provide more context to the information we try to index. Information related to master reference data will rank higher and the reference data itself will provide navigation in the mountains of results available through search. So the seamingly extreme ends of the scale actually provide building blocks for the retrieval architecture of tomorrow.
Labels: Google, master reference data, search, taxonomy
posted by Evert Ruijs @ 10:56 AM
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