Integration is the Key
Things like data management and architecture are quite often still elusive subjects for senior managers. We produce pretty pictures, we make comments that are hard to disagree with, but when people ask us the 'so what' question we usually have a complex story about roles and responsibilities, compliance, implementation of difficult 4-dimensional data models and other intangible things. What we usually miss is the elevator speech that sells our story.I have been reading through previous posts and I see a lot of things the fall in the first category I mentioned - the difficult & intangible overhead stuff. Therefore it is time now to focus on the one-liners ... I even think we can reduce it to a single word: The word Integration. Probably the main reason why we do data management is because we want to integrate something:
- Integrate business process flows
- Integrate information from various processes into a single management view
- Integrate information over time - so we can compare today with yesterday
- Integrate the inside with the outside
- Integrate data with documents, maps, ...
OK - there's a few other things - risk management, compliance, etc. (pretty important stuff), but they key thing that people understand is the word integration. So probably in the future I am going to drop the word data management in discussions. When people ask why when I propose a certain measure, than I will say: Because you need to integrate ...
Labels: culture change, integration
posted by Evert Ruijs @ 10:38 AM
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